EMI 1 Million Interview Dataset

What is EMI One Million Interview Dataset?

The EMI Million Interview Dataset is the richest and largest music dataset ever; a massive, unique, rich, high-quality dataset that contains interests, attitudes, behaviours, familiarity, and appreciation of music as expressed by music fans around the world.


Why EMI releases this dataset now?

EMI is now embarking on a program of sharing some of the key data from those interviews to enable the wider industry to benefit from it and in the hope that many eyes will bring new insights from this data.


What data is contained in EMI One Million Interview Dataset?

EMI has about 800,000 interviews at the moment and will have a million by the time this program of sharing is complete (hence the name :) . Each online interview is:

5.High quality: since research agencies were used to identify high quality respondents and to filter out people not taking the interview seriously

6.Detailed: across the approximately twenty minutes, we cover a very wide range of music-related issues, attitudes and behaviours

7.Interesting: all the questions were scripted by EMI and so almost every issue and question that was on our mind made it into a survey at some point

8.Global: each research project was undertaken in at least ten and up to 25 countries. Data is available in Australia, Belgium, Brazil, Canada, Germany, Denmark, Spain, Finland, France, Greece, India, Italy, Japan, Mexico, Netherlands, Norway, New Zealand, Portugal, Saudi Arabia, Sweden, UK, US, South Africa

9.Large: each research project has a minimum of 3,000 interviews and usually has 5,000 in big countries. Some have more than 10,000 interviews

Subjects covered: We have literally covered every subject we thought interesting to the music industry overall (not just the recorded music industry). Some of the subjects covered include:

  • Demographics, life stage, education, geography, …
  • Interest and passion for music overall and by genre and sub-genre
  • Attitudes and behaviours regarding music discovery, engagement and consumption. E.g. piracy, streaming, CDs, YouTube,
  • Media consumption and what’s useful for music discovery. E.g. radio, music magazines, blogs, social networking, twitter, … (all by ‘type’ and by specific titles where appropriate)
  • Awareness, appreciation and engagement with specific artists
  • Appreciation, familiarity and brand perception for specific pieces of music and videos


Data from EMI’s Million Interview dataset relating to the genres of music people are passionate about was released here